Master of Science (Managerial Communication)

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MSC-Managerial-Communication

  • This program aims to produce communicators who are competent in knowledge, communication and effective management skills, resilient, innovative and creative within the current context. The courses conducted in the MSc. (Managerial Communication) programme provide theories and principles, research skills and competencies by specialising in the areas which are relevant to the needs of the students’ current and/or future workplace. This course is highly recommended for fresh graduates and executives who are interested in pursuing their careers in the communication and management fields.

    Master of Science (Managerial Communication) is offered in two modes:
    • Coursework
    • Coursework and Dissertation

    Coordinator:
    Dr. Juliana Aida binti Abu Bakar
    Tel: +604-928 5901
    E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • SPECIFIC ADMISSION REQUIREMENT

    Applicants for the Master’s Programme under the UUM College of Arts and Sciences must possess:

    a) a Bachelor’s degree with Honours from University Utara Malaysia or any other institution of higher learning recognized by the University Senate with a CGPA at least 2.75; or

    b) a Bachelor’s degree with Honours from Universiti Utara Malaysia or any other institution of higher learning recognized by the University Senate with a CGPA less than 2.75 and relevant working experience; or

    c) any other equivalent qualification recognized by the University Senate; and

    d) fulfills the English Language requirement.
  • PROGRAMME STRUCTURE- (A)Coursework

    The Master of Science (Managerial Communication) by coursework is 43 credit hours which comprise of:

    Mode of Studies

    Courses

    CORE COURSE
    (16 CREDIT HOURS)

    • SCCG5113 Managerial Communication
    • SCCG5123 Advanced Communication Theory
    • SCCG5153 Quantitative Applications in Communication Research
    • SCCG5163 Qualitative Applications in Communication ResearchSZRZ6014 Research Methodology

    MANAGERIAL
    COMPONENT
    (15 CREDIT HOURS)

    • SCCG5213 Perspective of Human Communication in organizations
    • SCCG5223 Diversity and Communication in Workgroup
    • SCCG5233 Theories and Strategies in Persuasion
    • SCCG5243 Communication and Global Working Environment
    • SCCG5253 Corporate Communication

    ELECTIVE COURSE/ APPLICATION COMPONENT
    (6 CREDIT HOURS)

    Choose any 2 courses from one of the following component:

    (A) ORGANIZATION

    • SCCG5313 Communication and Information Technology
    • SCCG5333 Organizational Image Management
    • SCCG5343 New Media Management
    • SCCG5543 Seminar of Managerial Communication
    (B)MEDIA MANAGEMENT

    • SCCG5413 Media Organization Management
    • SCCG5423 Media Ethics and Law
    • SSCCG5433 Broadcast Journalism
    • SCCG5453 Seminar in Media and Journalism
    PROJECT PAPER
    (6 CREDIT HOURS)

    •  SGDZ6996 Project Paper
  • PROGRAMME STRUCTURE- (B) Coursework and Dissertation

    The Master of Science (Managerial Communication) by coursework and dissertation is 40 credit hours which comprise of:

    Mode of Studies

    Courses

    CORE COURSE
    (10 CREDIT HOURS)

    • SCCG5113 Managerial Communication
    • SCCG5123 Advanced Communication Theory
    • SZRZ6014 Research Methodology
    ELECTIVE COURSE/ MANAGERIAL COMPONENT
    (9 CREDIT HOURS)



    • SCCG5213 Perspective of Human Communication in organizations
    • SCCG5223 Diversity and Communication in Workgroup
    • SCCG5233 Theories and Strategies in Persuasion
    • SCCG5243 Communication and Global Working Environment
    • SCCG5253 Corporate Communication

    DISSERTATION
    (21 CREDIT HOURS)

    • SGDZ69921 Dissertation

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