Awang Had Salleh Graduate School of Arts and Sciences

Doctor of Philosophy


applynowThe Doctor of Philosophy (Ph.D) programme is designed to produce skilled graduates with in-depth knowledge in their related area of research to work independently, competently, creatively, innovatively and professionally. Simultaneously these graduates are able to use their new specialized capabilities to contribute to the body of knowledge for the benefit of mankind.

The learning outcomes of this programme are as follows:

  • Apply in-depth knowledge, advanced theories and models related to the relevant research areas.
  • Possess the ability to comprehend the problems, design and execute the research at the highest level of scholarship.
  • Synthesise advanced multidisciplinary knowledge to improve the skills in decision-making and problem solving as well as having to ability to be creative and innovative.
  • Communicate with experts and peers in related areas to spearhead advanced knowledge through research.
  • Possess high values and ethics, excellent attitude and leadership capabilities in academic and professional contexts.
  • Contribute to the development of knowledge through the production of quality dissertation and publications of international standards.


The Doctor of Philosophy (Ph.D.) programme is offered by full research. However, students without sufficient research skills and knowledge are required to enroll and pass the following courses during the first two (2) semesters of their enrolment (i.e. before being allowed to defend their thesis proposal):

a) SZRZ6014 Research Methodology
b) SCLE6014 Academic Writing
c) Any other course as determined by the supervisor or Academic Committee.

To complete the Ph.D. programme, students are required to:

  1. Present and defend the proposed research/thesis to a committee;
  2. Present progress reports of research work at colloquiums arranged by the Graduate School or College;
  3. Produce at least two (2) articles, in (Option A or Option B).
  4. Attend a viva session to defend the thesis; and
  5.  Submit a final thesis

Option A

  • at least one (1) article is accepted for publication in ISI Journal or Scopus; and
  • at least one (1) article is under review for publication in a refereed journal.

Option B

  • Two (2) articles are published in a refereed journal

PhD Research Field 


Multimedia Studies
  • Creative Digital Content
  • Multimedia Design
  • Edutainment & E-Learning
  • Courseware Development
  • Multimedia Production
  • Creative Programming
  • Mobile Content Development
  • Digital Storytelling
  • Human-Computer Interaction
  • Game Design & Development
  • Animation Design & Development
  • Digital Content Entrepreneurship
  • Ethics in Content Development
  • Virtual & Augmented Reality
  • Multimedia in Teaching and Learning
  • Multimedia for Special Needs
  Media Management
  • Journalism
  • Broadcasting
  • Advertising
  • Publishing
  • Photography
  • Film & Screen Studies
  • New Media
  • Media & Politics
  • Media & Islam
  • Media & Psychology
  • Media & Gender
  • Managerial Communication
  • Organizational Communication
  • Corporate Communication
  • Public Relations
  • Organizational Studies
  • Communication for Social Change
  • International Communication
  • Intercultural Communication
  • Human Communication
  • Health Communication
  • Political Communication
  • Persuasion

Performing Arts and Creative Industry Management
  • Film and TV Creative Writing 
  • Animation and Digital Content
  • Virtual Reality                        
  • Augmented Reality                                  
  • Visual Arts
  • Performing Arts                    
  • Artist Management
  • Event Management
  • E-Museum

Computer Science
  • Bio-informatics
  • Genetic Algorithm
  • Human Computer Interaction
  • Intelligent System
  • Mobile Applications
  • Network Performance, Network Security, Computer Forensics, Cloud Computing, Mobile AdHoc Networks, IPv6
  • Requirement Engineering
  • Simulation and Modeling
  • Software Engineering Process
  • Software Requirement Engineering, Software Architecture, Software Design & Development, Software Quality, Database Design
  • Web Engineering
  Information Technology
  • Business Intelligence, Data Mining, Big Data, Forecasting, Decision Analysis, Knowledge Management, E-Business, E-Commerce, E-Health, Technopreneurship
  • Database Technology
  • Information Management
  • Information System, Intelligent Applications, E-Health Business Performance Management
  • IT Policy, IT Strategic Planning, IT & Social Impact, Information Technology Transfer (Innovation, Adoption, Acceptance)
  • Knowledge Management
  • Management Information System

Applied Linguistics Applied Linguistics, Teaching English as a Second Language (TESL), Second Language Acquisition (SLA), English for Specific Purposes (ESP), Corpus Linguistics, Genre Analysis, Corpus-based Linguistics Studies, Adult Learning (Andragogy), Open Distance Learning  (ODL), Vocabulary Assessment, Vocabulary Testing, Communication Studies, Hospitality Language,  Discourse Analysis, Phonetics and Phonology, L2 Speech Learning, Pronunciation Teaching and Learning, Psycholinguistics, English Language Teaching and Learning, Pragmatics, Sociolinguistics, Second Language Reading, English Literature, Children's Literature, English for Academic and Professional Purposes, ESL Writing, Modern English Linguistics, Morphology and Syntax, Discourse-based Grammar Pragmatics, History and English Literature, Specialized Vocabulary Acqusition, Material Developments  
  Contemporary Malay Language Studies Pendidikan Bahasa, Bahasa Melayu, Kesusateraan Melayu, Semantik & Pragmatik, Bahasa & Budaya Melayu, Kesantunan & Ketidaksantunan Berbahasa Melayu, Linguistik Kognitif, Linguistik Korpus dan Budaya Melayu, Variasi Bahasa, Sosiolinguistik, Dialektologi Bandar, Bahasa dan Identiti, Penulisan Kreatif, Pengajaran Bahasa dan Linguistik Melayu, Sastera Moden, Sastera Kanak-kanak dan Remaja, Sastera Wanita, Sastera Melayu Tradisional dan Moden, Bahasa dan Komunikasi, Analisis Wacana Kritis, Linguistik Melayu, Pengajian Melayu, Terjemahan Sastera, Sejarah Terjemahan, Kajian Gender, Sastera Popular, Stilistik dan Analisis Wacana, Tatabahasa Bahasa Melayu, Penerbitan Buku, Semiotik, Pemerolehan Bahasa, Psikolinguistik, Bahasa dalam Masyarakat, Bahasa dan ICT, Sosiobudaya dan Pemikiran Melayu, Linguistik, Penterjemahan Audiovisual, Linguistik Sejarawi
  History Sejarah Diplomatik, Sejarah Malaysia, Sejarah Kontemporari, Sejarah Sosial, Kerakyatan / Kewarganegaraan Malaysia, Kepimpinan dan Polisi, Kenegaraan Malaysia, Sejarah Hubungan Etnik di Malaysia, Sejarah Pendidkan Malaysia, Antropologi, Sosiobudaya, Ketamadunan, Sejarah Antarabangsa, Konseversi Warisan Darurat, Sejarah Islam/Eropah, Sejarah Malaysia dan Ekonomi, Sejarah Pengajian Melayu, Sistem Kepenjaraan Malaysia, Keselamatan Etnik
  Islamic Studies Islamic Law, Kehakiman dan Pengurusan Fatwa, Usuluddin, Islamic Revealed Knowledge and Heritage, Tamadun dan Pemikiran Islam, Pendidikan Islam, Pengurusan Islam, Falsafah dan Bahasa, Psikologi Agama, Keusahawanan Islam, Pembangunan dan Pengurusan Islam, Dakwah Al-Quran dan Al-Hadith, Undang-Undang Keluarga Islam, Penyelesaian Pertikaian Alternatif, Undang-Undang Pentadbiran Harta Pusaka, Fatwa dan Pengurusan Sosiologi Hukum Usul Fiqh, Usul Fiqh, Fiqh Perbandingan, Aqidah, Pemikiran Islam, Peradaban Islam, Dakwah dan Modal Insan, Kepimpinan Islam, Strategi Dakwah, Akidah dan Pemikiran Islam, Sejarah Pemikiran Islam, Tamadun Islam di Asia Tenggara, Islamic Thought, Philosophy and Comparative Religion
SEML Education
  • English Language Teaching                
  • Educational Psychology                                     
  • Instructional Technology                      
  • Curriculum & Instruction                        
  • Islamic Education         
  • Values and Moral Education      
  • Educational Management                                      
  • Pricipalship

Decision Science - Big data and business analytics
- Big data and operational decision making
- Business value of IT
- Decision Theory
- Heuristics and Metaheuristics
- Markov Chain
- Quality management
- Simulation and Modelling
- Supply chain management
- System Dynamics Optimization
- multi-criteria decision making - resouce allocation optimization problem - production/manpower scheduling - etc
  Mathematics -Numerical Analysis
-Applied and Computational Mathematics
-Differential Equations
-Fluid Dynamics
-Dynamical system
-Graph Theory
-Mathematical Modeling
-Fuzzy Mathematics
-Financial Mathematics
-System Dynamics
  Statistics -Multivariate Analysis
-Robust Statistics 
-Statistical Quality Control
-Survival Analysis
-Statistical Modeling
-Fuzzy Time Series
-Crime Analysis
-Spatial Analysis
-Network Analysis
-Multivariate Quality Control
-Clustering Analysis
-Statistical Computing
-Quality System

Social Work Social Work
Psychology Psychology
Social Studies Social Studies
Counselling Counselling



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Awang Had Salleh Graduate School of Arts and Sciences (AHSGS)

Universiti Utara Malaysia
06010 UUM Sintok
Kedah Darul Aman MALAYSIA

Tel : +604-928 5299


Sunday-Wednesday: 8.00 am to 5.00 pm
Thursday: 8.00 am to 3.30 pm
Lunch Time: 1.00 pm to 2.00 pm
Weekend (Friday & Saturday): Closed