The sealing of the memorandum of understanding (MoU) between Universiti Utara Malaysia (UUM) and Orangetree Production Sdn. Bhd. Company opens a new page in the development of cooperative networking.UUM was represented by the Vice Chancellor Prof. Dato’ Wira Dr. Mohamed Mustafa Ishak and the Orangetree Production by the producer, Dato’ Jaspal Singh Sher Singh.
The ceremony was witnessed by the Chief Director of Higher Education, Ministry of High Education, Datuk Prof. Dr. Asma Ismail who at the same time performed the lunching of UniTV.
Prof. Dr. Asma in her speech said that with the existence of the collaboration between UUM and Orangetree Production through this UniTV project, this will hopefully provide a stronger cooperative bonding between the private organizations and the public universities..
“I can see that UNiTV project will have big potential when both the parties cooperate and if the portal contents are further emphasized.”
“However I hope that there will be a system that can control the materials that are downloaded into the portal because I want all discussions carried out to be civilized and professional in nature” she remarked.
She also congratulated UUM on the success in the gaining of the accreditation in the field and the academic certification on the Bachelor of Science with honours Programme from the School of Quantitative Science (SQS) from the Asean University Network Quality Assurance (AUN-QA) certification.
According to her, with this recognition, UUM is able to achieve the ‘World class University’ status and this will consequently make UUM to become an Eminent Management University”
Meanwhile the Vice Chancellor said that with the sealing of the MoU, it will indirectly result in this UniTV project becoming the platform in offering comprehensive services in various media including the video application.
He also added that the collaboration between both sides will further enhance the “local intellectual contents” that would definitely become the medium of communication among students and lecturers on campus as well as in the public.
He continued further that through UniTV, students get to make media partnership in the form of film, drama and short fiction. Even lecturers can use the media to deliver lectures, briefings and tutorials.
“UniTV is perceived as an additional mean to the existing approach to obtaining knowledge that is related to the learning activities and lessons as well as ancillary activities like obtaining relevant career information; providing business fields and receiving news broadcasted by ministries, public universities as well as the private sectors.
Certainly, UniTV project can create an effort to ensure that students will be able to instantly receive these services at their fingertips and this can help reduce the red tape thus enhancing and simplifying lives in the campus.” he remarked.
UniTV suggested five key elements namely streaming based on the web, phone applications, material updated every day, provision for the usage of television channels and various material content suited for education to fiction.UUM will also establish cooperation with Orangetree Production in implementing the MySchool/ MySekolah project.
Also present at the ceremony were a member of the University Board of Directors, Dato’ Paduka Abdul Rahman Ibrahim who is also the Chairman of Uniutama Management Holdings Sdn. Bhd. (UMHSB), the Chairman of Uniutama Education and Consultancy Sdn. Bhd., Tan Sri Dato’ Sri Dr. Mohd Nasir Mohd Ashraf, an actor, Dato’ Eizlan Yusof, UUM senior officers and representatives from Orangetree Production Sdn. Bhd.